within reach
︎ ······· emerson lawton / in collaboration
with morgan moscinski
︎ ······· Photoshop / website
︎ ······· spring 2021 / senior year
with morgan moscinski
︎ ······· Photoshop / website
︎ ······· spring 2021 / senior year
As an exercise in documentation and curation, this branding project challenged designers to collect 30 objects, pair up, and use both collections to create a cohesive installation. Morgan and I found that though our individual collections weren’t united by any visual qualities, they’re specific to each of our lifestyles and actions, and could be grouped by physicality and function. These collections (30 things I fidget with/30 small items with type on them) are fluid, and could easily change based on our environments and circumstances.
We chose to create a digital archive documenting our objects and highlighting their tactile qualities, while intentionally provoking users to fidget, a habit or movement that is traditionally mindless and organic. These objects are mundane and within our reach, but by moving them fully to a digital space, they become just out of reach for viewers. We invoke discomfort by pushing legibility, accessibility, usability, and presentation and organization of content—creating an engaging but mildly frustrating experience for our audience.
We chose to create a digital archive documenting our objects and highlighting their tactile qualities, while intentionally provoking users to fidget, a habit or movement that is traditionally mindless and organic. These objects are mundane and within our reach, but by moving them fully to a digital space, they become just out of reach for viewers. We invoke discomfort by pushing legibility, accessibility, usability, and presentation and organization of content—creating an engaging but mildly frustrating experience for our audience.
