reverse
emphasis
typeface

︎ ······· emerson lawton
︎ ······· display typeface / designed using Glyphs
︎ ······· april 2020 / junior spring



Doodling typefaces in my sketchbook has always been a fun way to pass the time during long critiques or lectures. Using a gridded sketchbook completely changed the way I thought about and drew type, and through experiementing with different grid ratios, I found myself breaking type rules in really fun and interesting ways. For example, this font keeps its weight on the parts of letters that generally have the thinnest lines, which makes it feel jarring, weirdly heavy, and a little uncomfortable to read. 

This typeface originated as a couple letters doodled in my sketchbook margins, and evolved into a full alphabet in Sharpie, then found its home as a usable typeface after I redrew it in Glyphs. Since it was a relatively fast assignment, I decided not to build out the entire typeface with all of its glyphs, but I made sure to design some of the essentials.







emerson lawton 2021