envelop(e) club
︎ ······· emerson lawton
︎ ······· printed matter
︎ ······· january—march 2024
Envelop(e) Club was a short-lived mail club I ran in the winter/early spring of 2024. It started small (test mail went out to 5-10 of my friends) before opening the subscription up to my Instagram followers, expanding to about 50 subscribers almost overnight. I was only able to keep up with the mail club quintoupling in size for two months before choosing to take a step back from the club.
I started the mail club because I had moved cross-country to Utah from New England, and I wanted a creative and fun way to keep in touch with friends, classmates, and peers from other areas of my life. Long-distance connections are tough to keep, even with the usage of social media, and getting an envelope in the mail monthly is always such a fun thing to look forward to. Envelop(e) Club was a way to give more of a purpose to personal design work, and a small fee I charged my subscribers covered the printing and material costs, so I was basically breaking even.
Every month’s mail consisted of 3 parts: an 8.5 x 11 print of some sort (a poster, zine, illustration, etc.), a recipe, and a playlist. Each month had a theme based on how I was feeling, the season, happenings in my own life, and conversations I’d been having recently.
On top of my full-time ski shop management job at the time, the club just grew a little too fast for me to be able to keep up with. I was designing, trimming, folding, and packing each envelope solo in my bedroom, which proved to be much more time-consuming than I had anticipated. I will absolutely be revisiting the club when I’m a little more settled - it was too fun and rewarding of an experience to be abandonded completely :)
︎ ······· printed matter
︎ ······· january—march 2024
Envelop(e) Club was a short-lived mail club I ran in the winter/early spring of 2024. It started small (test mail went out to 5-10 of my friends) before opening the subscription up to my Instagram followers, expanding to about 50 subscribers almost overnight. I was only able to keep up with the mail club quintoupling in size for two months before choosing to take a step back from the club.
I started the mail club because I had moved cross-country to Utah from New England, and I wanted a creative and fun way to keep in touch with friends, classmates, and peers from other areas of my life. Long-distance connections are tough to keep, even with the usage of social media, and getting an envelope in the mail monthly is always such a fun thing to look forward to. Envelop(e) Club was a way to give more of a purpose to personal design work, and a small fee I charged my subscribers covered the printing and material costs, so I was basically breaking even.
Every month’s mail consisted of 3 parts: an 8.5 x 11 print of some sort (a poster, zine, illustration, etc.), a recipe, and a playlist. Each month had a theme based on how I was feeling, the season, happenings in my own life, and conversations I’d been having recently.
On top of my full-time ski shop management job at the time, the club just grew a little too fast for me to be able to keep up with. I was designing, trimming, folding, and packing each envelope solo in my bedroom, which proved to be much more time-consuming than I had anticipated. I will absolutely be revisiting the club when I’m a little more settled - it was too fun and rewarding of an experience to be abandonded completely :)
January 2024: home
February 2024: love
March 2024: growing pains
