alta
︎ ······· emerson lawton
︎ ······· merch design
︎ ······· 2023
Illustrated tee graphic for the Alta Ski Shop at Alta Ski Area in Utah. The illustration features Jed, a peer from my time working at the ski shop, and one of the most talented skiers I’ve met. The graphic references the fictional Alta Park Crew: Alta is one of the few mountains in the Salt Lake City area with no manmade park features, yet skiers from all over the world, including athletes from the Freeride World Tour, choose to ski Alta for its challenging terrain, naturally occurring cliff drops, and other similar features. The tee was released seasonally as limited runs through the winter of 2023-24.
︎ ······· merch design
︎ ······· 2023
Illustrated tee graphic for the Alta Ski Shop at Alta Ski Area in Utah. The illustration features Jed, a peer from my time working at the ski shop, and one of the most talented skiers I’ve met. The graphic references the fictional Alta Park Crew: Alta is one of the few mountains in the Salt Lake City area with no manmade park features, yet skiers from all over the world, including athletes from the Freeride World Tour, choose to ski Alta for its challenging terrain, naturally occurring cliff drops, and other similar features. The tee was released seasonally as limited runs through the winter of 2023-24.
